Case Study👉 How You Can Make 6-Figures Per Year Blogging about Project Management
The Scott Max Newsletter
In Partnership with Matt Haycox Daily
Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.
We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.
This is the best way to learn the tactics, skillset, and nuance of making money online.
Let’s get to the good stuff you'll see in this email:
A 6-figure yearly income
A beneficial content marketing strategy
A useful blueprint to help you start your online business.
But first, let me introduce our partner for this email,
What does this online business do? 🚀
In the latest edition of this exciting newsletter, discover a remarkable online business that is a go-to resource for project managers.
This project management powerhouse provides guidance, advice, and resources to project managers who aim to manage their projects with confidence and reduce stress.
The business focuses on the challenges that project managers face when dealing with multiple projects and provides various comprehensive solutions.
As you read, you will find answers to questions like; What sets this business apart from the rest? How does it generate revenue? What are the secrets behind its success? And what untapped opportunities lie on its path to further growth?
Moreover, if you're eager to learn the identity of this business, keep reading to uncover its unveiling in a dedicated section of this issue.
How does this online business make money? 💻
This project management business adopts a multifaceted approach to generating revenue.
It offers a range of services and resources that provide value and support to project managers while generating revenue for the business.
These revenue-generating services and resources include;
Digital Products: On its website, this business offers a variety of project management templates, ebooks, guides, and checklists for purchase.
This business leverages the sale of digital products to provide exceptional value to customers, while capitalizing on the advantages of digital products, such as increased profit margins, flexibility, and operational efficiency.
Training and Mentoring: This business offers a variety of training courses which are typically self-paced and delivered online.
The courses include video lessons, downloadable resources, quizzes, and assignments to provide a comprehensive learning experience.
In addition to the training courses, the business also offers clients the opportunity to book one-on-one mentoring sessions on its website.
Display Ads: This business generates revenue from display ads by partnering with an efficient advertising network.
This advertising network typically serves targeted ads to website visitors based on their browsing behavior and interests.
The business earns revenue either through pay-per-click (PPC) or cost-per-impression (CPM) models.
By strategically optimizing the placement, positioning, and relevance of displayed ads, the business maximizes its advertising revenue potential.
Affiliate Revenue: This business generates revenue by engaging in affiliate partnership programs and incorporating affiliate links within its blog posts and website content.
Thereby earning commissions from qualifying purchases made through those links.
When visitors click on an affiliate link and make a purchase or take a specified action, the business earns a commission from the affiliate partner.
What has this business done well?🔥
In this section, we will uncover the noteworthy techniques and strategies that this project management business has implemented to foster traction, grow its organic traffic and generate its 6-figure revenue.
A Robust Content Marketing Strategy
This business utilizes a variety of high-quality, informative, and relevant content to target and attract its desired audience.
By consistently publishing valuable articles, guides, and resources, it improves its search engine visibility and attracts organic traffic from individuals searching for project management information.
Thanks to its content-led SEO, the business attracts over 18K organic traffic to its website monthly
Leveraging Expertise for Credibility
This business is led by a project manager with 20 years of experience, making it a credible source in its niche.
The business capitalises on this niche expertise and lives up to expectations by creating valuable specialized content, partnering with other industry experts and engaging with project management communities.
By showcasing endorsements or testimonials from industry experts, the business establishes itself as an authoritative source.
It also leverages credibility for revenue generation by selling one-on-one mentorship and valuable digital products sourced from its thought leadership.
Conversion Optimization through Email Marketing
This business utilizes value exchange to incentivize visitors to provide their email addresses and sign up for its email list.
It maximises the offer by offering a valuable and well-crafted freebie and optimizing the signup process, including the design and placement of the call to action
Email marketing provides cross-selling opportunities, enables targeted marketing and is beneficial to establish customer loyalty.
What this business could improve?🔥🔥🔥
As promised, we will unveil the undiscovered potential and areas where this business can make improvements.
At the forefront is;
Optimizing User Shopping Experience
The online store on this business’ website looks like a library of digital products and doesn’t look like it’s designed to attract and keep customers.
A user-friendly shopping experience encourages visitors to spend more time on the website and explore additional products or resources.
Utilizing e-commerce platforms such as Shopify, WooCommerce or Magento can enable the business to create a user-friendly online store, manage product listings, and handle transactions securely.
The store also lacks a prominent display of customer testimonials and reviews.
Displaying genuine customer reviews, ratings and testimonials can influence purchase decisions and build confidence among potential buyers.
Boost Social Media Performance
Adopting a social media strategy is important to enable this business to improve its social media performance.
Currently, it maintains an active presence on various leading social media platforms, including YouTube, Instagram, and more, while also fostering a Facebook community.
However, metrics show that its social media performance is below par.
A carefully designed social media strategy that includes a content strategy, a well-planned content calendar, and other essential elements plays a vital role in boosting engagement with the intended social media audience of this business.
The Reveal, check this online business out for yourself 👀
Congratulations on reaching this point in today's newsletter!
The intriguing business we analyzed in today’s newsletter is Rebels Guide to Project Management, led by Elizabeth Harris.
Elizabeth is a seasoned project management professional with 20 years of experience in the field.
This enables her to offer impartial advice, practical tips, and valuable tools addressing the specific needs that professionals face in the challenging world of project management.
She started the business as a blog, initially chronicling her firsthand encounters as a woman navigating the predominantly male-driven project management space.
As an author, she recognized the blog's potential as a means to connect with her existing and prospective readership thus transforming the blog into an invaluable platform abundant with resources.
Rebels Guide to Project Management (RGPM) has since evolved into a comprehensive and content-rich hub that continues to empower and support project managers worldwide.
The Takeaway, What We Learned 🎓
Implement A Multifaceted Approach to Generating Revenue: This brings benefits such as diversification, expanded market reach, value-added offerings, scalability, sustainability, and long-term success.
Utilize A Robust Content Marketing Strategy: For Rebels Guide to Project Management (RGPM), this provides several benefits such as improved search engine visibility, targeted keyword optimization, increased organic traffic, authority and credibility, and long-term sustainability in driving organic traffic.
Leveraging Expertise for Credibility: RGPM, utilizes its expertise to establish itself as a thought leader in its niche and establish trust with potential clients, leading to conversions. It uses a display of its partnership with other industry giants as social proof to improve its reputation and credibility.
Optimize Conversion through Email Marketing: RGPM utilizes value exchange to get signups for its email list. It is able to generate more leads through targeted marketing, nurture relationships with subscribers, and obtain valuable data and insights for marketing optimization.
Prioritize User Experience: Whether it’s a niche blog site or an eCommerce site, focusing on giving users a positive experience on a business website enhances customer satisfaction, reduces bounce rates and increases engagement and conversion.
Utilize An Effective Social Media Strategy to Boost Social Media Performance: A well-executed strategy enables a business to maximize its efforts by reaching a wider audience and engaging with potential customers across multiple social media platforms simultaneously.
Action Steps if you’d like to start a business like this… 👩💻
If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.
If not, I very highly recommend our free course in digital marketing & business at Max Business School.
You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.
Here’s what to expect:
Week 1 - Fundamentals
In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:
WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely used platform for various online businesses.
SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.
Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.
Week 2 - How to start a business
In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:
Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.
Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.
Week 3 - How to grow a business
The final week will focus on harnessing the power of social media platforms for business growth. You will discover:
Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.
Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.
You decide what's next! ⏭️
Cast your vote for the content you'd like to see next:
Before You Go 👋
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Bye for now,