Case Study👉 How YOU Can Make 6-figures Per Year with a Baking Blog

The Scott Max Newsletter

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Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business. 

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A 6 figure yearly revenue

• Delivering user-friendly information that is accessible to all skill levels

• A roadmap to building your own online enterprise

But first, let me introduce our partner for this email,

What does this online business do? 🚀

In today’s newsletter, we uncover the sweet secrets behind a successful baking blog making 6-figures per year.

This blog specializes in providing easy dessert recipes that anyone can make.

Picture it as a virtual haven where both novice bakers and seasoned chefs can gather to create extraordinary treats.

Here's the icing on the cake: together, we’ll dig deep into this blog’s revenue-generating magic.

We’ll unravel the genius strategies that have propelled it to the top of the dessert empire.

Stay tuned as we also explore untapped opportunities that lie within its grasp.

How does this online business make money? 💻

This baking blog’s revenue model revolves around attracting an engaged audience using valuable content and leveraging its influence in the baking niche to generate income.

Its income streams are display ads, affiliate income, and brand partnerships.

Here’s how each income stream works;

Display Ads

This blog collaborates with an advertising network to display targeted ads on its website.

The blog earns revenue based on the number of ad impressions or clicks generated by its visitors.

To optimize ad earnings, it strategically places ads in prominent positions on the website and uses ad formats that are known to perform well.

It also analyzes and optimizes ad placements for maximum effectiveness.

Affiliate Income

By participating in affiliate programs, this baking blog earns income by promoting products or services related to baking.

To optimize affiliate earnings, the blog promotes high-quality products that align with its audience's interests and needs.

The affiliate links are included within recipes and blog posts with accompanying images and calls to action.

Readers are also clearly informed that the links are affiliate links to promote transparency.

Brand partnerships

This blog collaborates with brands in the baking industry for sponsored content or brand partnerships.

By capitalizing on its exceptional content and devoted audience, this blog optimizes its capacity to generate substantial revenue from brand partnerships.

What has this business done well?🔥

This baking blog successfully implements various strategies to drive traffic, enhance user experience, and thrive as an online business.

These strategies include;

Niche Mastery

This blog’s expertise in dessert recipes positions it as an authority in the baking niche.

By focusing on easy, high-quality dessert recipes, the blog caters to its target audience and attracts a loyal following.

This also differentiates the blog from general recipe websites, allowing it to stand out from the competition.

Showcasing Strong Brand Personality through Social Media

This baking blog has established a robust social media presence on platforms such as Twitter, Facebook, Pinterest, Instagram, and TikTok.

By skillfully combining the joys of being a toddler mom with sharing dessert recipes, the blog owner cultivates a compelling brand personality on social media.

Engaging content like toddler baking content helps the blog effectively resonate with its audience and create a sense of relatability.

This unique approach enables diversification of content, audience connection and expanded reach.

Search Engine Optimisation

The impressive metrics of this baking blog stand as a testament to its highly effective SEO efforts.

The presence of 88K keywords indicates that the blog strategically incorporates relevant and high-ranking keywords into its content.

This optimizes the blog for a wide range of search queries, expanding its organic reach.

With high-quality content and accompanying images, it attracts 100K monthly visitors and establishes itself as a reputable source in the dessert recipe niche.

User-experience and Website Optimisation

This blog ensures that its website is user-friendly and optimized for a seamless browsing experience.

It prioritizes fast loading times, mobile responsiveness, and intuitive navigation.

The website features categorized content, a search feature, and well-placed calls to action that encourage users to sign up for its mailing list.

These website optimization strategies enhance user satisfaction, encourage longer sessions on the website, and promote conversions.

What this business could improve?🔥🔥🔥

Here are some untapped opportunities this baking blog can explore to unlock exponential growth, maintain a competitive edge, and increase its monetization capacity.

Unleash YouTube’s Potential

This baking blog already strategically utilizes captivating recipe videos in its social media content to deeply engage its audience.

By capitalizing on this approach, it can unlock the full potential of YouTube, thereby expanding its reach and exploring monetization opportunities.

Through its channel, it can share high-quality and visually appealing recipe videos that showcase its easy dessert recipes.

Once the channel meets the eligibility requirements, the blog can explore monetization features, such as the YouTube Partner Program, channel memberships, merchandise shelf, and Super Chat.

Leverage Expertise to Create Digital Products

By leveraging its expertise, this baking blog can create digital products that provide value to its audience while generating additional revenue.

It can compile a collection of its best dessert recipes along with detailed instructions, tips, and variations into a comprehensive recipe e-book.

Or develop and offer online baking courses that cover various topics and deliver them through video tutorials and downloadable materials.

Collaborating with other experts in the baking and dessert industry to create joint digital products can also be explored.

These can include co-authored e-books, online workshops, or virtual baking masterclasses.

Incorporate Membership or Subscription Services

By incorporating membership or subscription services, this baking blog can not only generate recurring revenue but also foster a dedicated community.

The blog can offer members exclusive access to premium content, members-only events, or subscription-based monthly recipe boxes.

It can also implement a user registration system where visitors can create accounts and log in to their user profiles.

This feature can provide additional functionality such as personalized recipe recommendations, shopping lists, and the ability for users to save their favourite recipes.

The Reveal, check this online business out for yourself 👀

It's time to unveil the delightful business that has captured our attention and taste buds: Beyond Frosting!

Founded by Julianne Bayer, a passionate baker, Beyond Frosting stands out for its easy dessert recipes, perfect for everyone, regardless of their baking experience.

Julianne's love affair with desserts began over 12 years ago when she started experimenting with flavours, textures, and techniques in her own kitchen.

What started as a personal journey quickly turned into a mission to share her creations and inspire others to embark on their own sweet culinary adventures.

Through Beyond Frosting, Julianne has become a trusted resource for baking enthusiasts and novices alike.

Her recipes not only showcase her creativity and expertise but also emphasize simplicity and approachability.

Beyond being a master of desserts, Julianne is also a bestselling cookbook author, with her national bestseller, "No-Bake Treats: 80 Mouthwatering Recipes That Don't Require You to Turn on the Oven."

She made a memorable appearance on QVC's In the Kitchen with David, where she captivated audiences and sold over 4500 books in less than 6 minutes.

The Takeaway, What We Learned 🎓

• Leverage existing business strengths for monetization. Beyond Frosting leverages its valuable content, engaged audience and niche influence to generate income through ads, affiliate partnerships and brand sponsorships.

• Niche Mastery enables an online business to cater to its target audience, attract a loyal following and stand out from the competition.

• Utilize social media to establish a strong brand presence. Beyond Frosting incorporates unique features like toddler baking content, allowing the relatable brand personality to shine through.

• SEO best practices are non-negotiables for long-term web presence. Beyond Frosting utilizes keyword research and optimisation along with other SEO techniques to maintain impressive traffic and website authority.

• Prioritize user experience and website optimization to enhance user satisfaction, encourage longer sessions on a website, and promote conversions.

• Utilize YouTube to expand reach and explore monetization opportunities. This is most beneficial for businesses that showcase expertise through video content.

• Leverage expertise to create digital products that can simultaneously provide value to an audience and additional revenue to an online business.

• Incorporating membership or subscription services can create a sense of exclusivity for an audience, foster a sense of belonging/community while providing improved offerings and generating additional revenue.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

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Bye for now,

Scott Max