Case Study👉 How YOU Can Make $5K/Mo Selling Eco-Friendly Products

The Scott Max Newsletter

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Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business. 

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A monthly revenue of $5K

• Focusing on a niche through shared values

• A guide to create your own venture

But first, let me introduce our partner for this email,

What does this online business do? 🚀

Venture with us into the world of sustainability as we uncover the story behind an Amazon store quietly making strides in the eco-conscious realm.

Today, we explore a business with a discreet monthly revenue averaging $5,000, your go-to destination for thoughtfully curated home, and kitchen items, all designed with sustainability and Earth-friendliness at their core.

Join us on this journey as we unveil the strategies and secrets that propel this conscientious venture forward, proving that making a positive impact can also be a profitable endeavor.

How does this online business make money? 💻

Diving into the operational heartbeat of this environmentally e-commerce powerhouse.. let's uncover the products fueling their income, specifically:

• Recycled Drink Coasters;

• Handcrafted Coconut Bowls and Coconut Spoons;

• And Reusable Bamboo Drinking Straws.

Recycled Drink Coasters:

These coasters, crafted from recycled materials, stand as both an emblem of environmental responsibility and a testament to their commitment to waste reduction.

The unique designs not only add a touch of individuality to each purchase but also resonate with customers seeking sustainable yet stylish living.

Handmade Coconut Bowls and Coconut Spoons:

A centerpiece in their product lineup, these items celebrate the elegance of nature.

Handcrafted Coconut Bowls and Spoons not only provide eco-conscious consumers with a sustainable alternative to traditional dishware but also serve as aesthetic statements, appealing to those committed to incorporating sustainability into their lifestyle.

Reusable Bamboo Drinking Straws:

In response to the environmental impact of single-use plastics, the business champions change with Reusable Bamboo Drinking Straws.

Sourced from renewable bamboo, these straws offer consumers an eco-friendly option, aligning with the values of those seeking sustainable choices in their daily lives.

What has this business done well?🔥

Peeling back the layers of success for this eco-conscious Amazon store, there are several key elements that fuel their prosperity.

Streamlined Store Design:

Their decision to keep the store layout basic is a masterstroke.

Simplicity is the key, making navigation a breeze for potential customers.

The deliberate aesthetic appeal in showcasing their trio of sustainable offerings underscores a commitment to a straightforward and visually pleasing shopping experience.

Detailed Product Descriptions:

In the world of online retail, information is power.

This business understands this mantra well.

Their meticulous product descriptions go beyond mere listings; they serve as informative guides, providing clients with every nugget of information they might seek.

This transparency cultivates trust and positions the business as an authority in sustainable living essentials.

Glowing Reviews on Amazon:

In the vast digital marketplace of Amazon, positive reviews are akin to golden currency.

This business, adorned with a constellation of favorable reviews, stands tall.

Why is this significant? Beyond mere validation, positive reviews act as beacons for potential customers.

They instill confidence, signaling that others have not just bought but loved these sustainable gems.

Niche Strategy with Aligned Values:

Success often lies in specialization, and this business has honed in on a niche with precision.

Beyond products, they sell a lifestyle, an ethos that aligns seamlessly with their target audience.

The resonance between the business's values and those of their customers creates a community, a tribe of eco-warriors championing sustainable choices.

Customization for Personal Touch:

Recognizing the individuality of their clientele, the business allows a bit of personalization of the order.

The ability to choose the color of Drink Coasters, the number sets for Coconut Bowls and Coconut Spoons, and the size of Reusable Bamboo Drinking Straws adds a layer of tailored convenience.

What this business could improve?🔥🔥🔥

In the boundless landscape of opportunities, this eco-conscious Amazon store possesses untapped potential waiting to be harnessed:

Revamp and Optimize the Website:

The digital storefront, while a promising foundation, requires a meticulous overhaul.

Addressing glitches, especially on the "track your order" page, is paramount.

An operational, user-friendly website is not just a tool; it's the storefront's heartbeat.

Additionally, ensuring that prices are accurate and updated reflects transparency, fostering trust among potential customers.

Unleash the Power of Social Media:

In a world where Gen Z exhibits a fervent interest in sustainability, and Millennials being champions in supporting it, the business holds a golden ticket.

Yet, they fail to fully leverage the potential of social media, despite it being a platform abundant with their target audience.

This is comparable to disregarding a valuable treasure.

Improving their social media presence on Instagram, Facebook, and TikTok will help them grow significantly.

Harness Influencer Marketing:

In the era of digital influence, partnering with influencers can catapult the brand into the spotlight.

They should identify eco-warriors and sustainability advocates with a substantial following.

They can then collaborate for reviews, unboxing videos, or features.

The ripple effect of influencer endorsement can amplify their brand visibility, attracting a broader audience, making it an extremely appealing strategy.

The Reveal, check this online business out for yourself 👀

Cue the excitement!

Prepare to be enchanted by the essence of eco-chic living embodied in none other than Cocowhoa!

Emerging in 2020, this brand isn't merely selling items; it's crafting a lifestyle.

Featuring their exceptional products, each adorned with a stellar 4+ rating, Cocowhoa is reshaping the landscape of sustainable living.

Envision a world where distinctive, eco-friendly gems arrive at your door, embodying a dedication to unparalleled quality and an extraordinary customer journey.

More than just a brand, Cocowhoa signifies a shift towards mindful living, inviting you to join a movement that transcends the ordinary.

Cocowhoa is promoting a conscious lifestyle, where each product tells a story of sustainability and excellence.

The Takeaway, What We Learned 🎓

• Simplified Design: Keep your website design clean and straightforward. Streamlining the layout enhances user experience, making navigation seamless for potential customers.

• Informative Product Descriptions: In the digital marketplace, information is crucial. Craft detailed product descriptions that go beyond listings, serving as informative guides to build trust and establish authority.

• Positive Reviews Impact: Positive customer reviews act as a valuable asset, instilling confidence and acting as beacons for potential customers. They validate your products and contribute to brand credibility.

• Niche Strategy Matters: Specialization often leads to success. Identify a niche that aligns with your values and resonates with your target audience. Selling a lifestyle or ethos creates a community around your brand.

• Customization Adds Value: Recognize the diversity of your customer base. Providing customization options, even in small details, fosters a sense of ownership and caters to individual preferences.

• Website Optimization: Regularly update and optimize your website. Address glitches promptly, especially on essential pages like order tracking. An operational, user-friendly website is the cornerstone of your online presence.

• Harness Social Media: Leverage the power of social media. Platforms like Instagram, Facebook, and TikTok offer vast opportunities for brand visibility. Engage with your audience, share valuable content, and showcase your products creatively.

• Influencer Collaboration: Explore influencer marketing. Identify influencers aligned with your brand values and collaborate for reviews, unboxing videos, or features. The right influencers can significantly expand your reach.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

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Bye for now,

Scott Max