Case Study👉 How YOU Can Make $5,953/Mo With a Home Décor E-Store
The Scott Max Newsletter
In Partnership with We Study Markets
Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.
We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.
This is the best way to learn the tactics, skillset, and nuance of making money online.
Let’s get to the good stuff you'll see in this email:
Generating approximately $5,953 per month in revenue
Elevating sales through promotional alchemy
A roadmap to build your own business
But first, let me introduce our partner for this email,
What does this online business do? 🚀
In today's scrutiny, we turn our attention to the niche of home décor
Our subject is no ordinary store, it's a well-oiled revenue machine, raking in a monthly profit of $5,953.
This unassuming business has found its sweet spot in the world of interior aesthetics, subtly shaping homes with its curated selection.
As we dig deeper, we'll uncover the products and strategies that contribute to this impressive financial feat.
This undisclosed venture is not just a merchant; it's a tastemaker in the realm of home embellishments.
Prepare for a journey through chic design and savvy commerce.
How does this online business make money? 💻
Behind the scenes of this home décor e-commerce powerhouse lies a strategic ballet of commerce and aesthetics.
The secret sauce to their financial prowess?
A finely tuned engine that predominantly revolves around high-ticket products, priced above $200.
But here's the twist, they're not just about grandeur; inclusivity is woven into their fabric with a diverse array of products priced below $200.
Enter their unique playbook, a hybrid drop-shipping approach that spans continents.
With warehouses strategically located in Germany and China, this business orchestrates a delicate dance between efficiency and global appeal.
While rooted in two powerhouse locations, their primary stage is set in Italy, where their curated designs find resonance with a discerning audience.
So, whether it's the allure of a statement piece or the charm of budget-friendly accents, this e-commerce maestro seamlessly blends the best of both worlds.
Now, let's pull back the curtain further to explore the intricacies that make this venture a symphony of profitable design commerce.
What has this business done well?🔥
You must be wondering how this home décor e-commerce venture orchestrates its triumph?
The answer lies in a strategic symphony of savvy choices that set them apart.
Social Media Mastery:
Their digital footprint is an art form in itself.
With over 47K followers on Instagram, they've crafted an enviable visual narrative with 228 captivating posts.
Pinterest may have a modest follower count at 218, but the staggering 299.4k monthly views reveal a silent powerhouse generating substantial interest.
And let's not forget TikTok, where their 299 followers witness posts that consistently defy algorithms, surpassing the expected average likes of 200 per post.
This is no ordinary social media strategy; it's a carefully choreographed dance that captures attention and sparks engagement.
Order Transparency and Incentives:
A page dedicated to tracking orders, a small yet impactful detail that ensures transparency and customer satisfaction.
The journey doesn't stop there; they invite customers into their orbit with a tempting 10% discount, a golden key exchanged for the simple act of subscribing to their newsletter.
In a world where attention is a currency, they've mastered the art of building a community.
Strategic Discounts and Free Delivery:
The allure of discounts is heightened with a smart pairing, a current promotion of free delivery for purchases over 150€, coupled with a promo code slashing an extra 20€ off the total.
It's not just about saving money; it's a smart match-up that nudges customers towards that satisfying feeling of a bargain, enhancing both the perceived and real value of their purchase.
Optimized Website and Design:
In the digital kingdom, speed rules the throne… I mean, we all bow to content as the king, but there's a royal court of factors vying for power in this realm.
Their site, boasting an impressive 87% on the GTmetrix speed test, ensures a seamless browsing experience.
The aesthetic prowess extends beyond speed; the website's design is a testament to their commitment to creating an immersive and visually pleasing journey.
Even the call-to-action buttons, strategically colored to attract attention without disrupting the overall theme, showcase a thoughtful design philosophy.
What this business could improve?🔥🔥🔥
As we unravel the layers of potential, it becomes evident that there are untapped opportunities waiting to be seized.
Here's the roadmap for this home décor haven to not only generate more revenue but also widen its reach.
Supercharge SEO Efforts:
While their prowess in design is unquestionable, their digital visibility could use a boost.
Presently trailing in keywords and backlinks, as indicated by Ahrefs data, there's a wide landscape waiting to be explored.
By investing in a robust SEO strategy, they can climb the search engine ranks, ensuring that their exquisite offerings are not just admired by followers but discovered by a broader audience.
It's time to leverage the digital frontier to its fullest potential.
Break Language Barriers:
The confines of a single language can be limiting, especially in a diverse digital world.
By expanding the website to cater to an international audience, they open the door to a myriad of possibilities.
English, for instance, is a global language that can act as a bridge to customers from various corners of the world.
Breaking the language barrier isn't just about words; it's about unlocking a world of untapped markets.
Introduce Upsell and Cross-Sell Strategies:
Currently absent from their playbook, upsell and cross-sell strategies are like hidden treasures waiting to be discovered.
Picture this: a customer, enchanted by a high-ticket item, guided towards complementary products, or upgraded versions during checkout.
This not only enhances the overall shopping experience but also elevates the average order value.
It's a subtle yet powerful nudge that transforms a transaction into an experience, all while boosting revenue.
Think of it as the art of suggesting the perfect complement to a masterpiece.
The Reveal, check this online business out for yourself 👀
Hold your breath as we pull back the curtain to reveal the magic behind the elegant tapestry of home décor commerce, it's none other than StazioneLuce.
In the quiet corridors of high aesthetics, this business is not merely a player; it's a maestro, effortlessly weaving sophistication into every design.
With a monthly profit of almost $6,000, StazioneLuce has not just captured attention but hearts.
On social media stages, they aren't just present; they're adored.
With 47K followers on Instagram, a mesmerizing 299.4k monthly views on Pinterest, and a TikTok account that occasionally sparks more than algorithms predict, StazioneLuce is a digital luminary.
Their website isn't just a platform; it's a swift and stylish sanctuary, scoring an impressive 87% on the GTmetrix speed test.
But here's the brilliance, StazioneLuce isn't just about what they are; it's about what they could be.
The potential for global admiration awaits as they consider expanding beyond Italian borders.
The Takeaway, What We Learned 🎓
Customer Connection: Forge genuine connections with customers through transparent shopping journeys, social media mastery, and active engagement. Transform transactions into memorable experiences.
Global Expansion Opportunities: Unlock untapped markets by breaking language barriers, embracing international shipping, and thinking beyond geographical confines. The world is your marketplace.
Website Excellence: Craft a swift, user-friendly website, more than a platform, an immersive experience. Prioritize speed and design for seamless navigation.
SEO Symphony: Orchestrate a harmonious SEO strategy. Focus on keywords, cultivate backlinks, and resonate across search engines to enhance discoverability.
Strategic Pricing: Balance luxury and accessibility in your product range. Strategically employ high-ticket and budget-friendly options. Entice customers with promotions and thoughtful pricing structures.
Upsell and Cross-Sell Magic: Enhance transactions through upsell and cross-sell strategies. Turn purchases into delightful discoveries, offering complementary products and upgrades.
Action Steps if you’d like to start a business like this… 👩💻
If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.
If not, I very highly recommend our free course in digital marketing & business at Max Business School.
You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.
Here’s what to expect:
Week 1 - Fundamentals
In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:
WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.
SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.
Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.
Week 2 - How to start a business
In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:
Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.
Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.
Week 3 - How to grow a business
The final week will focus on harnessing the power of social media platforms for business growth. You will discover:
Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.
Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.
You decide what's next! ⏭️
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Before You Go 👋
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Bye for now,