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Henry wanted to create a place online for people who love gadgets, a place to share and talk about technology.

He dreamed of a place where the latest smartphones, tablets, drones, etc., weren't just sold but explored, talked about, and reviewed honestly.

So, he started an online business called "Nerd Know Better", which we’ll analyze in the case study.

Like with other businesses, starting wasn't easy. Henry had to work hard to make his site known for reliable information.

He was motivated because he believed people should have the knowledge to make smart choices about the gadgets they bring into their lives.

Using his skills in digital marketing, similar to what you can learn for free at Max Business School, Henry built a brand that was more than just another tech-review site.

The website is easy to use, fun to read, and useful. It shows how important it is to create value.

Now, "Nerd Know Better" is one of the best sources of information on smart products that you can find online.  

Henry's story inspires us to see that even big dreams can come true with high aims and smart work.

Case Study Analysis
(Available Free Until: 02/04/24)

What does this online business do? 🚀

In this edition, we're taking a closer look at a digital haven for gadget enthusiasts.

It’s a place on the internet where the latest smartphones, tablets, drones, and more are dissected, discussed, and rated.

This platform helps technology lovers to make informed decisions about their next purchases.

Every month, this unique online business manages to earn about $2,000.

Stay tuned as we peel back the layers of this intriguing platform, offering you a glimpse into the mechanics of its operations and the secrets to its financial success.

We promise, the identity of this tech review titan will surprise and inspire you.

How does this online business make money? 💻

When you hear about a blog making money, you might think they make it from ads. But this tech gadget review site does things differently.

They make most of their money through affiliate marketing.

This might sound unusual because many blogs just show a lot of ads to earn cash.

Affiliate marketing means they suggest products, and when someone buys something after clicking a link from their site, they get a little bit of money.

Choosing to make money this way is special because it means they can focus on writing great reviews without needing to put lots of ads everywhere.

This makes their website nicer to read and shows they really believe in the products they're talking about. It’s important because it means people trust them more.

When they suggest something, their readers know it’s a good choice and not just because they got paid to say it.

By doing things this way, this review site makes sure everything they write is honest and useful. And that’s why they stand out from others and make a good amount of money every month.

What has this business done well?🔥

So, why is this tech gadget review site doing so well? Let's break it down into a few simple reasons:

Speaks your language:

This blog isn't just in English. It's also in French, Italian, Dutch, and Spanish.

This is a good thing because it means more people around the world can read their reviews.

When a website is in many languages, it can show up in searches from different countries.

This is also great for Search Engine Optimization (SEO). More languages mean the website has more chances to being displayed on SERPs.

Easy Navigation:

Unlike some websites that are all over the place, this one is well organized.

It has categories that make sense, so if you want to find something specific, you can do it easily.

This is good because it makes people want to stay on the site longer, looking around.

It also helps search engines understand what the site is about, which can make it show up higher in search results.

Speedy and Smooth:

Whether you're checking out the site on your phone or computer, it works great.

It passed Google’s performance test with flying colors.

This is important because if a website is slow or hard to use, people might leave before they even read anything.

Good performance means people stick around, and it’s good for SEO as well.

Clear Calls to Action:

The CTA buttons on the site are easy to see.

They used colors for these buttons that stand out from the rest of the site.

This is optimal because when something is easy to see, people are more likely to click on it.

And clicking on these buttons is how the site makes money through affiliate marketing.

What this business could improve?🔥🔥🔥

Even though this tech gadget review site is doing great, there's always room to do even better.

Here are a couple of ways they could bring in more money and attract more visitors:

Boost SEO Efforts:

For a while now, the website hasn't been paying much attention to improving its SEO ranking.

SEO helps a site show up higher in search results when people look for something related.

By stepping up their SEO game, they can win back the traffic they've lost over time.

This means updating old reviews, using the right keywords, and making sure their site keeps being a top choice for tech fans.

Better SEO could bring more readers, which means more chances to earn money through their affiliate links.

Get Social:

It looks like they're not really using social media to its full potential.

With the kind of content they have, they could be stars on platforms like Instagram, TikTok, or YouTube.

The right approach would be to create short videos of gadget reviews or quick tech tips, these could easily go viral.

By getting active on social media, they can reach more people who might not know about them yet.

It's also a great way to interact with their audience, answer questions, and show off new gadgets in a more engaging way.

The Takeaway, What We Learned 🎓

• Use Multilingual Content: Offering content in multiple languages can significantly expand your audience reach and improve your site's visibility in global search results. This approach enhances SEO and makes your site accessible to a wider audience.

• Ensure Easy Navigation: A well-organized site with clear categories improves user experience, keeps visitors engaged longer, and helps search engines better understand and rank your content.

• Optimize Site Performance: Fast loading times and smooth functionality across devices are crucial. They not only retain visitors but also positively impact your site's SEO rankings.

• Use Clear Calls to Action (CTAs): Stand-out CTAs are essential for guiding users towards making purchases or taking desired actions, directly influencing your revenue from affiliate marketing.

• Boost SEO Efforts: Regularly update content, use relevant keywords, and optimize your site to reclaim and increase organic traffic. Enhanced SEO practices lead to higher visibility and more potential earnings.

• Leverage Social Media: Engage with your audience where they are. Short, engaging content on platforms like Instagram, TikTok, or YouTube can go viral, driving more traffic to your site and increasing interaction.

Henry’s journey from a gadget lover to the founder of "Nerd Know Better" teaches us that no dream is too big if you're willing to put in the effort.

Helping others might also be the best way to fulfill your own dreams.

Before You Go 👋

Thank you for reading.

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Bye for now,

Scott Max