Case Study👉 How YOU Can Make $20K/Mo Blogging about Fitness
The Scott Max Newsletter
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Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.
We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.
This is the best way to learn the tactics, skillset, and nuance of making money online.
Let’s get to the good stuff you'll see in this email:
A monthly income of $20,000
Employing niche targeting to foster traction.
A guide to building your own online business.
But first, let me introduce our partner for this email,
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What does this online business do? 🚀
In this enlightening edition of our newsletter, we unveil a fascinating online business, guaranteed to captivate and fuel your curiosity.
This business has disrupted the fitness and nutrition landscape for women, catering to their unique needs and aspirations while generating an impressive monthly revenue of $20,000.
This online platform is the ultimate destination for women seeking a fitter, healthier, and more vibrant life through empowering workouts and energizing nutrition.
We're not just going to scratch the surface, we're going deep into the heart of this fitness blog’s success story.
We'll unravel the secrets behind its revenue streams, the techniques that have propelled its growth, and the exciting opportunities that lie ahead.
Continue reading to uncover invaluable insights that will empower you with the essential tools to attain extraordinary success on your own journey.
How does this online business make money? 💻
This fitness blog utilizes a multi-faceted approach to revenue generation.
Its monetization strategy includes various streams such as a recipe membership program, sponsored content, and recipe eBooks.
Let’s delve into each of these aspects in detail.
This fitness business offers a recipe membership program where users can join for $10 per month.
The membership plan offers exclusive benefits to subscribers, such as access to additional recipes, meal plans, and premium content.
Members and visitors alike can find recipe ebooks for purchase on this fitness website.
These recipe eBooks contain exclusive content that is not freely available on the website or elsewhere.
The value and uniqueness of these recipe ebooks incentivize customers to purchase the eBooks, contributing to revenue generation.
This fitness blog collaborates with brands or companies to create sponsored articles or blog posts.
These posts could feature products, services, or educational content provided by the sponsors.
In return, the sponsors pay the fitness business to feature their content on its website.
Sponsored product reviews
This fitness blog participates in affiliate marketing programs and is an Amazon associate.
It includes affiliate links within its content, such as recipes, fitness articles, or product recommendations.
When readers click on these affiliate links and make a purchase, the business earns a commission from the retailer or affiliate program.
What has this business done well?🔥
In this section, we explore the successful approaches implemented by this fitness-focused website that have driven its growth, lead generation, and revenue.
This fitness blog focuses on a specific niche: moms and families seeking healthy macro-friendly recipes.
By catering to this specific audience, it is able to create content and offerings that resonate deeply with its target market, resulting in increased engagement and loyal followers.
Niche targeting enables this business to optimize its marketing efforts, operate with fewer direct competitors and increase its market authority and relevance.
Valuable Content for User Engagement and SEO
By providing valuable content this fitness blog attracts and engages its target audience, encouraging them to visit the website regularly.
This content is usually in the form of delicious recipes, fitness tips, nutrition information and visually appealing high-quality images.
Valuable Blog Posts
High-quality visually appealing images
The combination of valuable content and visually appealing images creates a positive user experience and encourages visitors to stay on the website longer.
These in turn reduce bounce rate and signal to search engines the website's relevance, resulting in higher search engine rankings.
Additionally, valuable content attracts referral traffic and backlinks as other websites include it in their own content, further boosting the website's visibility and authority.
Conversion Rate Optimization
This fitness business has hacked the conversion rate optimization game by expertly blending targeted email list building, irresistible membership offers, and other fail-proof conversion strategies.
By effectively highlighting the advantages of joining its membership, this business creates a sense of exclusivity and entices visitors to become paying members.
This fitness blog also uses a powerful combination of a free macro calculator and free recipes to capture emails for its mailing list and optimize conversions.
Free recipe lead magnet
Macro calculator lead magnet
What this business could improve?🔥🔥🔥
This fitness business excels at providing a wide range of valuable resources to its target audience while generating impressive income.
However, to achieve sustained growth, generate revenue, and enhance relevance within its niche, it should prioritize the following areas for improvement:
Enhance SEO Strategies
Analysis from Ahrefs shows that this fitness website’s organic traffic is on a decline.
To address the declining organic traffic, this fitness blog needs to conduct thorough keyword research.
This will enable it to identify relevant and high-potential keywords with moderate search volume and low difficulty.
It should prioritize long-tail keywords that are aligned with its content and optimize individual articles by seamlessly incorporating the relevant target keywords.
Improve Social Media Engagement
Improving social media engagement is crucial for this fitness business.
It increases brand awareness, fosters audience connections, provides a competitive advantage, and drives overall business growth.
Low views on its YouTube channel
To improve its YouTube views, it can employ critical strategies such as;
Implementing YouTube SEO strategies and optimizing video metadata
for improved search visibility.
Engaging with the YouTube community through comments and discussions.
Create compelling video titles and thumbnails.
To improve engagement on Instagram and align with the platform's algorithm, this fitness business should focus on key metrics.
These metrics can be improved by posting eye-catching images, creating shareable content, and content that sparks curiosity which increases dwell time.
The Reveal, check this online business out for yourself 👀
As we conclude today's newsletter, we unveil the remarkable business that has been under our spotlight: Fit Healthy Momma.
Let us take a moment to celebrate its inspiring founder, Tami Smith, a Nutritionist and ACE Certified Fitness instructor and fitness enthusiast.
Fit Healthy Momma began as a passion project for Tami, who, as a stay-at-home mom, sought to combine her love for fitness and writing into something extraordinary.
The success of Fit Healthy Momma is a testament to Tami's vision, dedication, and unwavering passion for helping others live their healthiest lives.
The brand has achieved significant milestones, reaching over 200,000 unique visitors per month.
In addition, the brand has partnered with industry-leading fitness and wellness brands like Women’s Health, Reviewed, and The Healthy.
Fit Healthy Momma, led by Tami's expertise and, has established itself as a trusted authority in the direct-to-consumer (D2C) fitness and health industry.
The Takeaway, What We Learned 🎓
Embrace A Diversified Approach to Revenue Generation: This multifaceted approach to revenue generation through affiliate marketing, and recipe memberships among others, ensures financial stability for Fit Healthy Momma
Hone in on A Specific Niche: By focusing on a specific niche, Fit Healthy Momma addresses the specific concerns of its target audience and provides solutions that resonate with them, thereby building trust and loyalty.
Provide Valuable Content & Resources: By creating and consistently delivering valuable content, Fit Healthy Momma fosters user engagement, boosts its SEO efforts, and establishes authority. These benefits contribute to the brand's growth and visibility.
Incorporate Freebies to Optimize Conversion: Offering free macro calculators and free recipes is a powerful strategy for Fit Healthy Momma's Conversion Rate Optimization. It drives email signups, user engagement, generates leads, and provides valuable data to enhance marketing efforts and increase conversions.
Leverage Keyword Research and Implement Effective Keyword Strategies: By leveraging keyword research and implementing effective keyword strategies, Fit Healthy Momma can reverse the decline in organic traffic, improve its SEO performance, and attract more targeted and qualified visitors to its website. strategies:
Improve Social Media Engagement: Improving social media engagement and YouTube views can lead to increased brand exposure, enhanced customer engagement, access to a diverse audience, user-generated content opportunities, influencer collaborations, improved SEO, and valuable customer insights.
Action Steps if you’d like to start a business like this… 👩💻
If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.
If not, I very highly recommend our free course in digital marketing & business at Max Business School.
You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.
Here’s what to expect:
Week 1 - Fundamentals
In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:
WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely used platform for various online businesses.
SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.
Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.
Week 2 - How to start a business
In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:
Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.
Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.
Week 3 - How to grow a business
The final week will focus on harnessing the power of social media platforms for business growth. You will discover:
Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.
Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.
You decide what's next! ⏭️
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Before You Go 👋
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Bye for now,