Case Study👉 How YOU Can Get $3K/Mo Teaching Blogging and Digital Product Business
The Scott Max Newsletter
In Partnership with Potencia Mind Newsletter
Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.
We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.
This is the best way to learn the tactics, skillset, and nuance of making money online.
Let’s get to the good stuff you'll see in this email:
A thriving online business making a steady income.
Unique techniques enable this business to stand out in its niche and achieve success.
A step-by-step guide to setting up a business like this one for yourself!
But first, let me introduce our partner for this email,
What does this online business do? 🚀
This week we will have a look into a blog that is solely driven to help everyday people start earning passive income through blogging and course creation.
Here the blog celebrates a humble monthly income of $3,000 on average.
This niche blog is not your common business/lifestyle blog but with a twist to how content is structured and its service delivery as a whole.
More often than before web visitors are intentionally looking for the easiest, quickest and safest way to earn more, hoping to be financially free.
This blog is an information hub for the vast majority of people who want to get ahead without breaking the bank.
In this email newsletter, we will give you a breakdown of how this blog has managed to gain and retain traction, how it stands out in its niche market and the marketing strategies put in place to grow its brand awareness.
How does this online business make money? 💻
This niche blog has put together a strategy that is earning a decent income on semi-automatic mode.
A large portion of the monthly income comes from sponsorships the blog has with companies and individuals.
This is a very good way to earn through blogging; by allowing interested parties to give items like clothing, equipment or funds.
It is a popular type of partnership that has good benefits.
Plus it is a win-win for both parties, as the sponsor gets advertised and the blogger gets benefits that grow the blog in general.
Marketing on behalf of well-known brands is another way the blog has secured a steady flow of cash.
Most of the affiliate links can be found in the courses the blog has on offer. To mention one, the blog has marketed WPX hosting many times for its customers to link and purchase its services.
This leads me to the next point, the blog is well known for its course programs on blogging and digital product business in relation to making an income as a blogger.
Its course programs have become so popular that they are even featured in multiple blog articles and interviews.
The most prominent feature is in a blog called Course Method, where the founder of the blog was interviewed on the effectiveness of the courses and the inspiring story behind their creation.
The blog has the following courses running: Bold Business School, Blog to Biz System, Fearless Content, The Blog Sponsorship Boss, Money Magic and $1K Blogger.
Lastly, the blog has Display advertisements evident all over the blog, with the help of Mediavine, a popular ad network.
These are the money-making systems the blog has put in place to ensure a steady income.
What has this business done well?🔥
In this section, we will take a look at the subtle elements the blog has put into practice that make it a success,
Their website has truly outclassed a lot of blogs, primarily because it is simple and straightforward.
With vibrant colour schemes and high-quality images that have well-structured layouts and text in an attractive font.
This niche blog has a booming Pinterest following with over 334k users looking through its pinned posts.
According to the founder of the blog, the primary strategy for lead generation is to use Pinterest as a hook to reel in new visitors. This has in fact worked, to say the least.
Recently the blog recorded 5,184 website page reviews coming from their Pinterest profile.
Instagram, also plays an important role as the blog posts about how to grow income and helpful carousels on content creation.
In the Course Method interview, the blog founder was asked about how it generates new website visitors, and the answer was that Email marketing is the blog’s lead magnet.
Customers are enticed with free ebooks in exchange for their email addresses.
A simple cost-effective method that has brought the blog much growth, with currently 28k page views, 22k sessions and just over 20k users.
Now to mention a really modern touch.
The blog offers a very interesting Podcast that is eye-catching but also loaded with good content.
Its Podcast streams on popular Podcast platforms, to better reach audiences that are on the go and need business advice in audio form.
What this business could improve?🔥🔥🔥
The blog has done a considerable job in many ways, however, there are some improvements that the blog can employ.
A fact we have established about the blog is that it is well-known for its course programs and helpful content.
Sadly as much as the blog celebrates a high number of web views, it can definitely do more and reach even higher numbers than what they are witnessing.
A great way is to advertise their courses on Social media and Google.
This is a common way to get users to know about your work and what you are offering.
The blog explained in a recent post that their main strategy to gain more views is a simple word equation of Pinterest + SEO.
This is a cost-effective strategy with many limitations. For example, their strategy has the potential to only reach an audience that shows intent towards the blog.
Whereas, ads can assure a higher yield in less time, to demographics that have shown interest presently and in the past.
The image above is an example of a course that can be a great success. Mainly because it is based on a trending niche, the market is readily available and there is a great need for it.
This course would basically sell itself if it is shown to the right people at the right time.
Regular SEO revision:
One very useful way to gain traction across search engine results is by optimizing content.
This will make the blog material more discoverable across multiple platforms and mediums.
As mentioned above social media marketing is an important player when it comes to promoting content to cold and warm audiences.
By regularly analyzing page productivity and making necessary adjustments one would notice a more positive outcome from minor changes.
One clear indication of this is the number of backlinks a website has in total.
Backlinks are one of many aspects to consider when optimizing content.
The blog managers have a lucrative blog that is functional and profitable.
By having more backlinks that are of websites with a high DR (Domain Ranking) the blog could witness more traffic.
The Reveal, check this online business out for yourself 👀
Allow me to introduce you to the lifestyle blog that has been featured in our newsletter this week, Let’s Reach Success
Founded by Lidiya, a full-time blogger, author and course creator.
It all started when she created the blog with little to no knowledge about blogging.
From zero experience in creating courses and blogging to creating 5 courses, managing a 4 figure-earning blog and hosting a podcast.
That is quite the achievement I would say…
She made it her mission to provide helpful content that can help everyday people working 9 to 5 who are searching for financial freedom.
The Takeaway, What We Learned 🎓
⦁ Structure the website to be user-friendly and easy to navigate, with attractive features and well-organized posts.
⦁ Use email Marketing as the primary strategy for lead generation, as well as other platforms like Pinterest and social media.
⦁ Offer helpful course programs that are targeted towards a specific market.
⦁ Hosting a podcast is a modern way to reach out to a specific demographic that enjoys podcasts.
⦁ Tailor relatable posts that are directed to educating on how to grow a steady income online.
⦁ Look for sponsorship from well-established brands for certain perks.
⦁ Explain information with the help of video tutorials, how-to guides and screenshots to better website viewers.
⦁ Interview other prominent blogs, give recommendations and be personal.
Action Steps if you’d like to start a business like this… 👩💻
If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.
If not, I very highly recommend our free course in digital marketing & business at Max Business School.
You’ll learn all the fundamental skills to build an online income like the one we did a case study on in this email.
Here’s what to expect:
Week 1 - Fundamentals
In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:
WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.
SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.
Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behaviour and make data-driven decisions.
Week 2 - How to start a business
In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:
Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.
Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.
Week 3 - How to grow a business
The final week will focus on harnessing the power of social media platforms for business growth. You will discover:
Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.
Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.
You decide what's next! ⏭️
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Before You Go 👋
Thank you for reading.
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Bye for now,