Case Study👉 How YOU Can Get $10K/Mo With a Teacher Blog and Community
The Scott Max Newsletter
Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.
We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.
This is the best way to learn the tactics, skillset, and nuance of making money online.
Let’s get to the good stuff you'll see in this email:
A monthly revenue of $10,000
A social media traffic model
A guide to build your on venture
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What does this online business do? 🚀
In this newsletter, we're about to unravel the secrets behind a thriving online community that's making waves in the education sector, raking in an impressive $10,000 per month.
This digital haven isn't your typical website; it's a blog and community dedicated to the unsung heroes of our society, teachers.
Join us as we dissect the strategies behind this lucrative venture, exploring how it has become a beacon for educators seeking support, camaraderie, and valuable resources.
Get ready for an insightful journey into the anonymous world of a teacher blog and community.
How does this online business make money? 💻
Let's unpack the financial engine driving this remarkable venture's monthly earnings of $10,000.
Display Ads - A Blog's Bedrock:
In the realm of online revenue, display ads stand as one of the foundational pillars for blogs.
Expertly scattered throughout the platform, these ads turn each visitor's exploration into a revenue-generating journey.
With strategic placement, this basic yet effective monetization stream forms a steady foundation for the blog's financial success.
Ebook Sales - Humor in Digital Pages:
Venture into the digital library curated by this blog, and you'll uncover a collection of eBooks designed to tickle the funny bone.
Centered on comedy, hilarious teacher stories, funny classroom moments, and the unique charm of student works, these digital gems not only entertain but also serve as a reliable source of revenue, adding a delightful twist to the financial mix.
Teacher Planners - Blending Organization with Income:
Beyond the laughter, a practical offering takes center stage, the teacher planner.
Meticulously crafted to meet the distinct needs of educators, these planners seamlessly blend functionality with humor.
Sales of these organizational marvels contribute significantly to the monthly revenue, offering both utility and financial stability to the teaching community.
What has this business done well?🔥
Now, let's uncover the strategic choices that have propelled this blog and community into a realm of unparalleled success, where engagement, creativity, and community building reign supreme.
Social Media Mastery:
The heartbeat of their success echoes across social media platforms, with Instagram taking center stage as the primary conductor.
A staggering 479,000 followers, 9,978 posts, and a powerhouse of engagement, 50,608 average views, 460 average comments, and 7,425 average likes.
This social media symphony not only amplifies their reach but serves as the main conduit, channeling a torrent of traffic to their niche blog.
The ability to harness such influence on Instagram sets them apart, turning each post into a resonating note in the symphony of teacher camaraderie.
Side Hustle Showcase:
Beyond the realms of the blog, they've ingeniously crafted a space for teachers to showcase their entrepreneurial spirit.
The side hustle listing page serves as a digital marketplace, allowing teachers to present their skills and services to potential clients.
At a nominal fee of $75 per listing, this side venture not only adds a small but steady stream of income but also fosters a sense of community support, showcasing the diverse talents within the teaching fraternity.
Venting Hub - A Therapeutic Forum:
Recognizing the need for a cathartic outlet, the blog hosts a unique space titled "Vent", a forum where teachers can freely express their thoughts, frustrations, and triumphs.
This digital haven transcends the conventional blog format, transforming into a dynamic community hub.
The Vent page becomes a testament to the power of shared experiences, fostering a sense of unity among teachers navigating the challenges of education.
Comedy Vibes That Endure:
The blog's roots in comedy have not merely shaped its past but continue to define its present.
The humor-infused atmosphere, showcased through a dedicated memes page, creates an environment where teachers find solace and connection.
These relatable memes serve not just as comedic relief but as a glue binding the community together, celebrating the shared joys and tribulations of the teaching profession.
What this business could improve?🔥🔥🔥
In the ever-evolving landscape of online ventures, there lies a realm of untapped possibilities for this blog and community, each opportunity a potential spark to ignite new streams of revenue and a surge in leads.
With a social media empire that reigns supreme, it's time to fortify the foundation, SEO.
The current organic traffic of 2,000 is just a whisper of the potential roar.
By strategically revamping their SEO strategy, targeting high-volume keywords, and optimizing content, they can tap into a vast audience actively searching for teacher-related content.
This untapped pillar of blogging could potentially skyrocket their organic traffic and open avenues for new revenue streams.
A blog's success isn't just about content; it's about the experience.
A "C" on GTmatrix's test is a call to action.
By investing in website optimization, enhancing page speed, and refining the user experience, they can elevate their blog from a mere visit to an immersive journey.
A faster, more responsive website not only pleases visitors but can also positively impact search engine rankings.
This is an opportunity to turn every click into a seamless exploration, enhancing both user satisfaction and SEO rankings.
Diversification of Digital Offerings:
While eBooks and planners have proven lucrative, there's room for expansion.
They can consider delving into online courses, webinars, or exclusive memberships.
If you were in their shoes, which option would you go for and what's your reasoning behind the choice?
These offerings can not only diversify revenue streams but also provide an elevated level of engagement for the community.
With their existing influence, turning expertise into monetizable digital products can usher in a new era of financial growth.
The Reveal, check this online business out for yourself 👀
Meet Jane Morris, the brilliant mind shaping the realm of TeacherMisery.
Raised on Long Island, New York, with a knack for comedy, Jane pursued teaching and English at SUNY New Paltz.
After landing in the D.C. metro area, her high school English teaching journey began.
Facing the daily chaos of teaching, Jane found an outlet on social media.
Her Instagram, a haven for teachers, quickly grew into a global community. Armed with a master’s in writing, Jane self-published three bestsellers, selling around 100k books, an unparalleled feat in self-publishing.
Jane's authenticity, from tears in her car to the joy of teaching, resonates globally.
Her impact reaches beyond the classroom, sustaining a 17-year teaching career and preventing the common five-year burnout.
Today, TeacherMisery stands as a testament to Jane's ability to bring solace, authenticity, and humor to educators worldwide. 👏
The Takeaway, What We Learned 🎓
Social Media Mastery:
- Leverage social media, with platforms like Instagram, to amplify your brand's reach.
- Focus on engagement metrics to create a resonating presence within your community.
Diverse Showcase Opportunities:
- Beyond your core platform, create spaces for users to showcase talents or services.
- Charge nominal fees for listings to not only generate income but also foster a supportive community.
- Dedicate sections for users to express thoughts, frustrations, or triumphs.
- Transform your platform into a dynamic community hub that goes beyond the traditional format.
Humor for Connection:
- Infuse humor into your content, like memes, for a more connected and engaged community.
- Use relatable content as a binding force, celebrating shared experiences.
Strategic SEO Focus:
- Revamp your SEO strategy to tap into a broader audience actively searching for related content.
- Target high-volume keywords and optimize content to unlock untapped potential.
- Invest in website optimization for enhanced user experience.
- A faster, more responsive website not only pleases visitors but positively impacts search engine rankings.
Diversify Digital Offerings:
- Explore a variety of digital products beyond your current offerings.
- Consider online courses, webinars, or exclusive memberships to diversify revenue streams.
Action Steps if you’d like to start a business like this… 👩💻
If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.
If not, I very highly recommend our free course in digital marketing & business at Max Business School.
You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.
Here’s what to expect:
Week 1 - Fundamentals
In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:
WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.
SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.
Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.
Week 2 - How to start a business
In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:
Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.
Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.
Week 3 - How to grow a business
The final week will focus on harnessing the power of social media platforms for business growth. You will discover:
Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.
Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.
You decide what's next! ⏭️
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Before You Go 👋
Thank you for reading.
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Bye for now,