Case Study 📚 How To Make Money With A Blog Dedicated To Helping Mothers

Meet Becky, a blogger who is passionate about teaching moms to earn online and stay home with their family

Before starting her own online business, she always felt anxious because she and her partner owed $120,000, like most young couples these days.

They barely had enough money each month to purchase basic items.

Then, a baby was coming. Which worried them a lot and added to the pending troubles. But then, she saw a video about blogging and selling things online.

At first, she wasn't sure because she was just a designer. But with all the pressures that were there, she decided to try.

Her journey began with a simple step towards financing her dreams and later led to retiring her husband.

She put all her focus and energy into building her own business.

Two years later, she paid off all the money they owed.

No more credit card bills or loans. She quit her old job and worked on her blog and store full-time.

Now, her primary focus is to help others achieve the same success she enjoys today.

This is a similar mission to ours at Max Business School, as we strive to educate as many people as possible who want to learn Digital Marketing & Online Business for free.

Her money-making blog is here to help moms work from home and make money.

Let's all be free from money worries!

Keep reading. Below is a well-constructed Case study of the online business she created and monetized.

Case Study Analysis
(Available Free Until: 06/03/24)

What does this online business do? 🚀

Welcome to another informative email newsletter focusing on the analysis of successful online businesses.

In this edition, we will explore a blog dedicated to empowering mothers worldwide to generate income online.

The blog offers various strategies for mothers or soon-to-be mothers to escape the daily grind and create a more balanced lifestyle for their families and aspirations.

Packed with insightful articles, the blog uncovers and evaluates popular niche markets that are thriving on a global scale.

With that in mind, this newsletter aims to assess the blog's effectiveness, examine the tactics implemented to maintain a consistent flow of traffic and analyze the marketing strategies for enhancing brand visibility.

Are you ready?

How does this online business make money? 💻

The blog strategically focuses on generating revenue through the sale of products within posts, leveraging affiliate links to drive conversions.

For example, in a blog post detailing 117 legitimate ways to earn money from home in 2023, each method is thoroughly explained alongside an affiliate link.

This approach effectively entices web visitors to click on essential hyperlinks, resulting in commission income.

Moreover, the blog features affiliate marketing collaborations with companies like Ibotta, Swagbucks, and GetUpside, contributing to an average monthly revenue of $300.

While navigating various ad networks, the blog eventually found stability with Mediavine, leading to a reported income of 4 figures per month in the latest published report.

Notably, the owner has excelled in creating a blogging course program and managing printables, offering a free traffic workshop which makes these an important income stream.

This diverse content strategy not only sets it apart from competitors in the same niche but also enhances the blog's credibility and trustworthiness among visitors.

What has this business done well?🔥

Website design:

Recent statistics reveal that one-third of all active websites are in the form of blogs, indicating a significant rise in blogging as a popular niche market.

This week's spotlight is on a personal blog designed to assist everyday moms in embarking on their blogging journey and transforming it into a passive income source.

The blog features a modern layout with soothing colours and calming imagery, although it may appear slightly overwhelming with text in various fonts and colours.

The use of hyperlinked words to direct readers to related posts is a commendable practice, encouraging clients to engage with a variety of relevant content.

Diversified service delivery:

Notably, this online business has pulled out a variety of ways to serve its web visitors.

From the content that surpasses expectations to the printables and spreadsheets on offer, the blog has truly sought to be of great assistance to all women in need.

What’s not to love about service delivery that is both professional and not limited to one option?

What this business could improve?🔥🔥🔥

No Paid ads:

This is by far the saddest truth about this blog.

It is loaded with such valuable information and quality products but is not advertising on Social Media or on search engines like Google.

The only way web visitors know about their services is if one intentionally looks through the website which is quite big.

Meaning it would be quite common to miss out on some of the services or products the blog has on offer.

Important courses and posts are the two main examples of this.

If the blog could implement a Paid traffic strategy, for its printables on Shopify, courses and spreadsheets, the blog would witness an instant spike in conversions and page views.

On that note, as much as email marketing is effective to a limited extent, running social media ads can solve much of this and also provide extra benefits.

With it, the blog can reach more people, showcase brands to new audiences and perform a major role in attracting a large population of people interested in the online business.

The Takeaway, What We Learned 🎓

Here’s what we learnt from this blog:

  • Make it a habit to directly entice your target market to make a purchase and/or become a regular visitor.

  • Ensure your brand has multiple streams of income, namely selling course programs, advertising external courses, spreadsheets on blogging, affiliate marketing, Printables and advertising with the help of AdThrive or other Ad networks.

  • Publish straightforward information that is practical and a proven strategy to make money, despite a lack of experience or know-how.

  • Make sure to use Email marketing with tracking links to know if you’re in the right path.

In this edition, we analyzed a blog that is a growing multi-faceted online business: Mom Beach.

Kudos to Becky for making her dream a reality!

What would you like to explore next? ⏭️

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Before You Go 👋

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If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max