Christina's journey wasn't easy.
Before starting her blog, “VeryEasyMakeup”, she was just like anyone else, trying to find her path in life.
But she had something special, a belief in her dream.
She knew she could make her blog a place where people could come to find the best beauty advice and fashion tips.
Starting the blog was exciting but also a big challenge.
She had to learn everything from scratch, how to set up a website, write blog posts, and connect with her readers. The same skill we teach for free at Max Business School.
But Christina was determined.
She spent hours researching, writing, and sharing her best finds on beauty products and fashion.
Slowly, her blog started to grow.
People loved her honest reviews and easy-to-follow fashion tips.
Christina found a way to make money too.
As we’ll discover in the case study, she used affiliate links in her blog posts, so when someone bought a product she recommended, she earned a little bit of money. Plus, there were ads on her blog that helped her earn more.
Today, VeryEasyMakeup is a community where people who love beauty and fashion can learn and share.
Case Study Analysis
(Available Free Until: 08/02/24)
What does this online business do? 🚀
Today, we're looking at a special blog about beauty and fashion.
This blog is a favorite place for people who love makeup and style.
It's full of great tips, reviews of beauty products, and the latest fashion news.
It's not just popular, but it also makes money, $5,000 a month.
This shows us how a blog about things you love, like beauty and fashion, can really do well.
How does this online business make money? 💻
So, how does this beauty and fashion blog make its money? There are two main ways.
First, they use affiliate links.
When they talk about a beauty product or a fashion item, they include a special link.
If someone clicks on this link and buys something, the blog gets a bit of money.
It's like saying "thanks" for telling them about the product.
The second way is through ads on their website.
They use an ad network called Mediavine.
It puts ads on their blog pages.
When people visit the blog and see these ads, the blog earns money.
They basically make money while giving readers great content about beauty and fashion.
What has this business done well?🔥
You might be wondering why this beauty and fashion blog is doing so well. Here are a few reasons:
Strong Social Media Presence:
This blog isn't just about writing posts.
They're rocking it on social media too.
Their YouTube channel has a whopping 539,156 views.
And it's not just YouTube, they're big on Pinterest with 454.7k monthly views.
This kind of visibility helps them reach more people and show off their content.
Their menu is a dream come true for readers.
It's split up into clear categories.
This makes it super easy for visitors to find exactly what they're looking for, whether it's skincare tips, makeup tutorials, or the latest fashion trends.
Ad Placement with a Sense of Humor:
You know those blogs where there's an ad every two seconds?
This blog isn't one of them.
Their ad placement is minimal, ensuring that their audience doesn't become overwhelmed by the ads.
Smart Use of Affiliate Links:
They've got a whole page dedicated to things you can find on Amazon, and guess what?
It's filled with affiliate links.
It's a clever way to make shopping easy for their readers and beneficial for the blog when it comes to improving income.
Clean and Simple Website Design:
Last but not least, their website is clean and simple.
It's easy on the eyes and a breeze to browse through.
No overwhelming colors or clutter here, just a pleasant online space where you can enjoy learning about beauty and fashion.
What this business could improve?🔥🔥🔥
While this beauty and fashion blog is doing well, there are always ways to boost revenue and attract more visitors. Here's what they could consider:
Reviving Organic Traffic:
There's a big mystery here.
Their organic traffic dropped from over 40,000 visits in May 2022 to less than 1,000 now.
This change happened around the time Google updated its core algorithm, but it seems there's more to the story.
It might be a technical glitch on their site.
Fixing this should be a top priority… Just imagine the boost they could get by recovering that lost traffic.
Unlocking the Power of Newsletters:
Right now, their newsletter seems like an afterthought.
Go to their subscription page, and you'll find a broken form, just a shortcode sitting there.
It's a missed opportunity. Newsletters are a goldmine.
They can use them to share new posts, promote affiliate products, and build a closer relationship with their readers.
Fixing that form and focusing on newsletters could open up a whole new stream of revenue.
The Takeaway, What We Learned 🎓
Boost with Social Media: Use platforms like YouTube and Pinterest effectively to reach more people.
Organize Your Content: Make your site easy to navigate with clear categories.
Be Smart with Ads: Keep ads minimal for a better user experience.
Use Affiliate Links Wisely: Create specific pages for affiliate products to simplify shopping and increase revenue.
Simple Website Design: A clean, easy-to-use website keeps visitors engaged.
Fix Organic Traffic Issues: Address drops in organic traffic promptly to regain audience reach.
Capitalize on Newsletters: Repair and utilize newsletters for direct engagement and promotion.
Christina's journey from just dreaming about doing what she loved to actually making it happen is an inspiration.
It shows us that with a bit of courage, hard work, and a lot of love for what you do, dreams really can come true.